Larry Black

  MANAGING PARTNER
larry@blackmosspartners.com
New York
 
 

Larry Black’s focus is Marketing Transformation and Client Engagement Strategy for BlackMoss, including Sales & Marketing Realignment, Account-Based Marketing, Client Insight & Analytics, Content Strategy and Topical Marketing.

Larry is a leader in helping financial firms modernize their client engagement platforms. After a trans-Atlantic career in financial journalism, he pioneered content marketing at Credit Suisse, launched AllianceBernstein's award-winning blog, and championed digital marketing at London Stock Exchange Group, where he ran marketing globally for FTSE Russell.

Larry is based in New York with BlackMoss.


 LARRY'S LATEST INSIGHTS

The case for a Client Engagement function at B2B investment firms.
Rethink Sales >

The case for a Client Engagement function at B2B investment firms.
Rethink events >

 CLIENT ENGAGEMENT STRATEGY

The Great Reset

Rethinking the role of in-person events in your post-crisis client engagement strategy.
Rethink events >

 DIGITAL TRANSFORMATION

Our New Virtual Reality

It took a disaster for investment managers to make overdue changes in the way we interact with clients. For leaders who accept there is no going back, the crisis is an opportunity.
Rethink digital >