Tuesday August 18, 2020 12:00pm EDT
Webinar: Beyond the Event Horizon—Rethinking In-Person Events
In-person events face a perfect storm of challenges: concerns about contact risk, travel restrictions and questions about venue suitability—not to mention crisis-driven cost-cutting and an urgent focus on revenue generation at many firms. The abrupt suspension of events is affording firms an opportunity to “reset” their events program and evaluate them as part of their broader client engagement strategy.
What’s the future for in-person events? The Financial Communications Society and BlackMoss Partners assemble a panel of industry thought leaders to discuss the way forward.
The panel will include:
Alix Mills, Head of Events Marketing, Bloomberg
Andrew Chesney, President North America, Fundamental Media
Christine Farrier, Sr. Director Partner & Channel Marketing, Demandbase
The discussion will be moderated by Larry Black, Principal, Marketing Strategy, BlackMoss.
Join us for an insightful virtual conversation about the future of virtual event solutions.
This is a free online event, but registration is required.
About the Speakers:
PANELIST
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Alix Mills
Bloomberg | Head of Events Marketing
Alix Mills is the Global Head of Events at Bloomberg L.P., the leading provider of financial news and information. She leads a high performing, motivated team of event marketers strategically located in 11 countries. Together, they oversee the strategy, creativity, innovation and executional excellence of Bloomberg’s global event portfolio of virtual, in-person and hybrid engagements. Alix believes you create unforgettable experiences and events when strong creativity is layered with messaging, content, executional excellence and our commitment to social and environmental impact. They work together to attract the right audience and create an unforgettable experience that inspires and influences action.
PANELIST
Andrew Chesney
Fundamental Media | President North America
Andrew Chesney is the President of Fundamental Media LLC, an award winning media, marketing agency and consultancy in the investment management vertical. He is passionate about transparency within the media industry, and works closely with partners providing strategic marketing and media solutions that deliver integrated, scalable and measurable campaigns to the heart of their target investor audiences. He joined the Fundamental Media team in 2012 and had worked across the London, Dubai and Hong Kong offices before moving to the United States in 2015. Prior to joining the agency, he worked in the media owner space for 14 years. Andrew runs all US operations and sits on the board of the Fundamental Group.
PANELIST
Christine Farrier
Demandbase | Sr. Director Partner & Channel Marketing
Christine Farrier is Sr. Director Partner & Channel Marketing, Demandbase, which she joined in 2016.
MODERATOR
Larry Black
BlackMoss Partners | Managing Partner
Larry has been a leader in helping financial firms modernize their marketing platforms, leveraging his background in the financial news media to create ground-breaking client engagement solutions that combine digital, insight and content. He pioneered content marketing at Credit Suisse more than 20 years ago, launched the first investment blog and social media channels at AllianceBernstein a decade later and has championed “topical” thought leadership and digital client communities. He was most recently global marketing head at FTSE Russell/London Stock Exchange Group.
